What To Consider When Starting A New Business Website

Website Building

Starting a business and creating a website may seem like a daunting task but it’s easier than you might think. Many tools exist that will help you create the website you want. Of course, if you don’t have the time, you could hire a specialist to make it for you.

Yet, it could become quite an expensive venture, costing you hundreds, even thousands. If you want to find out what you need to know when creating a website, this article will help you out.

Choose a Content Management System

Creating a website requires a content management system (CMS). When you search for one, you will find a lot of services offering varying functions and price plans. There isn’t a best website builder because it all depends on your needs.

If you’re looking to make an online shop, it would be better to use a platform like Shopify. It’s specialized in creating eCommerce websites after all. If you’re looking to create a more informative website, you could use a service like Wix or WordPress.

Which CMS to Choose

Every credible service offers a free trial, so you could first test it out and see if it’s a good fit for you. You should make a monetary commitment after you’re sure it has what you need.

A service like WordPress provides a great amount of freedom for your website. You’re able to customize it the exact way you want. However, it has a rather steep learning curve for complete beginners. If you’re looking for something aimed at beginners, your best bet would be a service like Wix.

Choose a domain name

Choosing the right domain name is extremely important for your website. It should be simple, relevant and easy to remember. For example, a domain name like BestOutdoorItems.com is a great option because it clearly identifies what the website is about and it’s easy to remember. On the other hand, domains with numbers, hyphens or other symbols are hard to remember and reproduce. It’s always best to keep things simple when it comes to domain names.

Choose a hosting provider

Before creating a website, you will need a hosting provider. Someone who will physically store your website. There are a lot of them out there and it can get pretty hard to choose one.

You need to answer several questions for yourself. How much support would you need? Which features do you require? What number of visitors are you expecting? Do they support your content management system? Where are the servers located? Is everything within your budget?

If you want to explore your options, check hosting review websites like HostAdvice. They will help you choose the right hosting provider and provide you with real customer reviews.

Set up your website

Now that you’ve chosen your CMS, a domain name and found a hosting provider, you can get building. Your website should be easy to navigate, mobile-friendly, and with an appealing design. With this in mind, you can pick a theme to use.

Choose a theme

With the number of websites on the internet, it would be surprising if someone isn’t already using the same theme you’ve chosen. That’s why you should always customize your theme. It will add some spice to your website and give it a personal touch. There are some options you could choose from, specific to your industry. However, don’t overdo it because too much interactive content will overload your website.

WordPress, Wix, and Shopify have many free themes you could choose from. If you’d rather pay, you could check out Themeforest or MOJO WordPress marketplace too.

Be wary of loading speed

The loading speed is also crucial. It shouldn’t take longer than three seconds for the webpages to load. If it does, your visitors will get annoyed and will likely go somewhere else.

Create a simple interface

Your site also needs to have an intuitive interface. If your visitors can’t find what they’re looking for quickly, they will leave. The easier it is for them to get what they want, the more likely they will be to make a purchase or fill in a form.

Review and test

Before publishing your website, you should review and test it. It might seem like a good idea to make it public as soon as possible but it’s often not. Have someone else review it to make sure everything’s in order. You might have made a few mistakes you’ve missed to correct. We’re only human after all.

In the review step, you should look out for another crucial aspect. Is the website tailored to your preferred visitors? Will the content click with them? Will the structure support the overall goal of your website? You want your site to convey your message to the audience you need.

Publish and maintain

After testing to see if everything works as intended, you can finally publish your website. It will become available for anyone to find and visit. However, your work isn’t over yet. A website needs to be maintained to have a healthy flow of visitors. You should also periodically add new content to have return visitors. They will be the ones that will drive your website forward.

Examples

It might be hard to understand what a good website looks like, especially if you’re a beginner. Below you can find examples of great business websites from a variety of niches to help you get an idea of what you should be aiming for.

Conclusion

Now you have an idea of what to keep in mind when creating a website. You need to choose a content management system. Then, pick a domain name and a hosting provider. Build the website you want and test it out. After publishing, don’t forget to periodically add new content. These steps will help you get started with creating a website and growing it.

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